VTION is a digital consumer behaviour measurement/insights platform whose patented technology can extract media-related data in real-time at a meta-tag level from Android smartphones. It has a panel of over 50,000 consumers in India, proportionately representing a population of almost 250 mn. The data captured here produces insights on audience segments for brands which are activated via existing AdTech mechanisms.
It serves various stakeholders in the market such as advertising agencies, publishers, research agencies and brands giving them access to hitherto untracked and very granular customer behaviour insights while consuming media.
VTION and HUL win the coveted ‘Best Use of Technology Award’ at MRSI Golden Key Awards 2023