P.V. Narayanamoorthy (Moorthy) is Moorthy is an independent Strategic Communications Consultant and works in areas that can raise the bar and bring in effectiveness and efficiency in the field of advertising media.
His career, spanning 35 years, has been characterized by professionalism and passion. Moorthy has worked in several full service advertising agencies including Clarion Advertising, Ogilvy Benson & Mather, RK Swamy, Ulka Advertising and McCann Erickson. He spent the last 12 years of his career with the global media specialist Carat (part of Aegis Media). In each of these agencies, he was recognized as a fine professional.
During has period at Carat, Moorthy worked across the Asia Pacific region spanning 13 countries. He was a member of the regional board with responsibility for new business, strategy, tool development, training and research. During this period, he was also nominated to the Global Products & Services Board and the Global Media-IT Forum of Aegis Media.
He has worked with two of the three legends of Indian advertising – Subroto Sen Gupta and Mani Iyer. He also counts as his mentors Roda Mehta (a living legend in the field of advertising media and market research) and Suresh Mullick (the iconic Creative Director of Ogilvy & Mather) and has learned directly from David Ogilvy!
He has several research papers to his credit and continues to train in addition to teaching at educational institutions. He has been the lead trainer for the Malaysian Media Specialist Association for the last two years.
He is a post-graduate in Statistics from Madras Christian College, University of Madras.